Since the media platform, there has been a new “ball blind excitement post”-“FIFA bypassed the Chinese Football Association to directly call the bonus to the women’s football team”, which was actually adapted from a foreign media news in June this year. (Figure 9). Because FIFA president Infantino is a supporter of “equal pay for equal work men and women pure”, he does not want member associations to divert the Women’s World Cup bonus to men’s football career. Therefore, he proposed to innovate the bonus distribution model in June, skip the membership association and send it directly to the player himself. The news in July was that FIFA said that it could not guarantee that the bonus would be given to the players participating in the women’s football World Cup. Infantino said that although FIFA has put forward such a proposal, this World Cup will still pay the bonus to the association and be allocated to the players by the association.
